Great Lakes FreshFishFinder.org Website

Are you looking for local, fresh fish caught and raised by producers in the Great Lakes region?

Check out the Great Lakes FreshFishFinder.org.

Created by Minnesota Sea Grant and the Sea Grant programs in Illinois-Indiana, Michigan, Ohio, New York, Vermont/Lake Champlain and Wisconsin, this new website features businesses where consumers can buy wild-caught and farmed fish and shellfish to eat, for stocking ponds, to use as bait and for ornamental purposes.

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Project description

FreshFishFinder.org was developed to meet a need to directly connect fish producers with consumers after the disruption of traditional markets during the COVID-19 pandemic.

Created by Minnesota Sea Grant and the Sea Grant programs in Illinois-Indiana, Michigan, Ohio, New York, Vermont/Lake Champlain and Wisconsin, this new website features businesses where consumers can buy wild-caught and farmed fish and shellfish to eat, for stocking ponds, to use as bait and for ornamental purposes.

FreshFishFinder.org features a map of the Great Lakes region with fish locator “pins” for each participating fish producer. Each featured business may include a list of the types of fish sold, whether sales are online and/or in-person, retail outlets that sell their products, a short description about their business and a link to their website.

Partial map of United States showing locations of fish producers in the Great Lakes region.
Fish producer map from the Great Lakes Sea Grant FreshFishFinder.org website.

The Great Lakes FreshFishFinder.org website is one of a growing number of Sea Grant-led fish and aquaculture education and extension programs in the Great Lakes region, including the Sea Grant Great Lakes Aquaculture Collaborative.

Why Minnesota Sea Grant?

The Great Lakes FreshFishFinder.org website supports Sea Grant's mission to enhance the practical use and conservation of coastal, marine and Great Lakes resources in order to create a sustainable economy and environment. Specifically, this project supports our national and state focus area of sustainable fisheries and aquaculture.

What have we done lately?

The Great lakes Fresh Fish Finder was launched on Sept. 8, 2021 with social and traditional media announcements. Continued website support for FreshFishFinder.org is provided by Minnesota Sea Grant. New and updated business information provided by the participating Great Lakes Sea Grant programs.

Planning is underway for increased promotion of the website. We are also preparing to conduct a usability study to understand what is working well on the site and what can be improved. As the Great Lakes Fresh Fish Finder is more widely used, we will continue to add producers  and monitor analytics.

Participants & audience

Target audience: FreshFishFinder.org is designed to provide consumers with an easy-to-use map of fish seller locations and businesses throughout the Great Lakes region where they can purchase wild-caught and farmed fish and shellfish to eat, for stocking ponds, to use as bait and for ornamental purposes.

Great Lakes FreshFishFinder state Sea Grant program contacts:
For fish producers in the Great Lakes region who want to be included on FreshFishFinder.org, all they need to do is contact their state’s Sea Grant program person listed below:

  • Illinois-Indiana Sea Grant: Amy Shambach, aquaculture marketing outreach associate.
  • Michigan Sea Grant: Lauren Jescovitch, extension educator.
  • Minnesota Sea Grant: Amy Schrank, fisheries and aquaculture extension educator.
  • New York Sea Grant: Emma Forbes, aquaculture specialist.
  • Ohio Sea Grant: Nicole Wright, aquaculture extension educator.
  • Pennsylvania: Amy Shambach, Illinois-Indiana Sea Grant aquaculture marketing outreach associate.
  • Vermont/Lake Champlain: Theodore Willis, aquaculture education specialist.
  • Wisconsin: Sharon Moen, Eat Wisconsin Fish outreach specialist.

Funding

The Great Lakes FreshFishFinder.org website was funded by a one-year (2020-2021) National Oceanic and Atmospheric Administration (NOAA) Rapid Response grant.


Program Staff

Blond woman with mountains in the background
Fisheries and Aquaculture Extension Educator
Communication Manager