Great Lakes FreshFishFinder.org Website

Are you looking for local, fresh fish caught and raised by producers in the Great Lakes region?

Check out the Great Lakes FreshFishFinder.org.

Created by Minnesota Sea Grant and the Sea Grant programs in Illinois-Indiana, Michigan, Ohio, New York, Vermont/Lake Champlain and Wisconsin, this new website features businesses where consumers can buy wild-caught and farmed fish and shellfish to eat, for stocking ponds, to use as bait and for ornamental purposes.

Expand all

Project description

FreshFishFinder.org was developed to meet a need to directly connect fish producers with consumers after the disruption of traditional markets during the COVID-19 pandemic.

Created by Minnesota Sea Grant and the Sea Grant programs in Illinois-Indiana, Michigan, Ohio, New York, Vermont/Lake Champlain and Wisconsin, this new website features businesses where consumers can buy wild-caught and farmed fish and shellfish to eat, for stocking ponds, to use as bait and for ornamental purposes.

FreshFishFinder.org features a map of the Great Lakes region with fish locator “pins” for each participating fish producer. Each featured business may include a list of the types of fish sold, whether sales are online and/or in-person, retail outlets that sell their products, a short description about their business and a link to their website.

Partial map of United States showing locations of fish producers in the Great Lakes region.
Fish producer map from the Great Lakes Sea Grant FreshFishFinder.org website.

The Great Lakes FreshFishFinder.org website is one of a growing number of Sea Grant-led fish and aquaculture education and extension programs in the Great Lakes region, including the Sea Grant Great Lakes Aquaculture Collaborative.

Project activities:

2022

  • In June 2022, members of the project team created picture icons and corresponding infographics to help describe both how fish are produced in the Great Lakes region and for what purposes.
  • In May 2022, the Great Lakes Aquaculture Collaborative hosted and recorded the webinar "Finding Fish for Food and Fun: Exploring the Great Lakes Fresh Fish Finder" to provide an overview of some of the businesses and products listed on the FreshFishFinder.org website.
  • In February 2022, members of the Great Lakes FreshFishFinder.org project team conducted a usability study of the website to better understand what was working well with the Great Lakes FreshFishFinder.org website and what could be improved. The team continues to use results from the study to make improvements to FreshFishFinder.org.

2021

  • In December 2021, a postcard aimed at both producers and consumers to advertise the website was developed.
  • On September 8, 2021, the Great Lakes FreshFishFinder.org website was launched, with social and traditional media announcements. Continued website support for FreshFishFinder.org is provided by Minnesota Sea Grant. New and updated business information provided by the participating Great Lakes Sea Grant programs.

Why Minnesota Sea Grant?

The Great Lakes FreshFishFinder.org website supports Sea Grant's mission to enhance the practical use and conservation of coastal, marine and Great Lakes resources in order to create a sustainable economy and environment. Specifically, this project supports our national and state focus area of sustainable fisheries and aquaculture.

What have we done lately?

  • The Great Lakes FreshFishFinder.org team is working on contacting all of the businesses and producers listed on FreshFishFinder.org to update their information and determine whether or not they are still interested in being listed on the website.
  • An "add your business" survey is being developed and will be available on FreshFishFinder.org in late January 2023. This survey will allow business owners and producers to easily provide the information needed to add their business to the website.

Participants & audience

Target audience: FreshFishFinder.org is designed to provide consumers with an easy-to-use map of fish seller locations and businesses throughout the Great Lakes region where they can purchase wild-caught and farmed fish and shellfish to eat, for stocking ponds, to use as bait and for ornamental purposes.

Great Lakes FreshFishFinder.org state Sea Grant program contacts:
For fish producers in the Great Lakes region who want to be included on FreshFishFinder.org, all they need to do is contact their state’s Sea Grant program person listed below:

  • Illinois-Indiana Sea Grant: Amy Shambach, aquaculture marketing outreach associate.
  • Michigan Sea Grant: Lauren Jescovitch, extension educator.
  • Minnesota Sea Grant: Amy Schrank, fisheries and aquaculture extension educator.
  • New York Sea Grant: Michael Ciaramella, seafood specialist.
  • Ohio Sea Grant: Nicole Wright, aquaculture extension educator.
  • Pennsylvania: Amy Shambach, Illinois-Indiana Sea Grant aquaculture marketing outreach associate.
  • Vermont/Lake Champlain: Theodore Willis, aquaculture education specialist.
  • Wisconsin: Sharon Moen, Eat Wisconsin Fish outreach specialist.

Funding

The Great Lakes FreshFishFinder.org website was funded by two one-year (2020-2021, 2021-2022) National Oceanic and Atmospheric Administration (NOAA) Rapid Response grants.


Program Staff

Blond woman with mountains in the background
Extension Program Leader (2023); Fisheries and Aquaculture Extension Educator
Communication Manager

Media Mentions